Marcelo Lu is the President of BASF Canada, a subsidiary of BASF - the world's leading chemical company, combining economic success with environmental protection and social responsibility. Marcelo provides strategic oversight on all business activities within Canada, leading a team of 1200+ employees located at 14 production facilities and offices across Canada, and working to bring BASF’s purpose to life: “We create chemistry for a sustainable future”. In Canada, BASF‘s annual revenues exceeds 2 billion CAD.
Marcelo puts a spotlight on BASF as a sustainability leader in Canada, driving thought leadership, promoting a circular economy and advocating innovation, digitalization and smart regulation for sustainable solutions in Canadian business. Marcelo spearheads sustainability-focused initiatives including BASF’s launch and promotion of Value Balancing Alliance in Canada, which aims to convert impact measurement and ESG reporting into integrated accounting that equally accounts for economic, social and environmental capitals.